Efforts to hype the 7/7 Live Earth global warming concert have gone so far as to include an official companion, The Live Earth Global Warming Survival Handbook-- all the more interesting because it is written by David de Rothschild.
David Mayer de Rothschild is the youngest child (born 1978) of Sir Evelyn de Rothschild, of the British wing of the Rothschild banking family.A brief video interview with Rothschild about the book appears here.
From Wikipedia: David de Rothschild, founded Adventure Ecology whose stated goal is to promote a greater connection with the natural world through a series of high profile expeditions. The first mission in the series 'Top of the world' Mission 1 expedition began on March 4, 2006.
While David de Rothschild endures his extreme sports adventure series in the name of global warming, his 77 Essential Skills to Stop Climate Changes calls for ordinary people to limit outward behavior and even work at home. As Brendan O'Neill put it in his article The Planet's Burning. Let's Party!:
The most irritating thing about this book is that it is based, not on scientific investigation, but on the quarterlife crisis of some long-haired middle-class rich boy. The author is David de Rothschild – and yes, he’s a member of the super-wealthy Rothschild banking family. These are the kind of people now telling the rest of us to live in little houses and wear £5 jumpers.
Via green solutions, the son of the prestigious banking family also advocates online banking and perhaps a cashless society (for the environment). He also promotes the green chic of compact cities and urban living.